Case Study

Petrochemicals Conglomerate

Challenge:

A highly diversified conglomerate operating across multiple sectors faced several layers of complexity:

  • Group-Level Challenges: Lack of standardized transformation structures across business units, difficulty scaling shared services, and inconsistent governance.
  • Cross-Business Unit (XBU) Challenges: Disconnected strategies, limited knowledge sharing, and the need for unified transformation and digital enablement platforms.
  • Domestic and International Challenges: Managing localized operations while maintaining a unified corporate vision, alongside the complexity of navigating different regulatory, cultural, and technological environments across geographies.

Approach:

Modus ETP and ETI were applied with a multi-dimensional, structured methodology:

  • Business Model Modelling: Created a harmonized vision across business units by linking strategy with operational realities through Modus' Business Model Canvas .
  • Group-Wide Transformation Portfolio Construction: Designed a consolidated transformation roadmap, ensuring initiatives were aligned yet adaptable to each business unit's needs.
  • Business Unit (BU) Portfolio Structuring: Established distinct but connected transformation roadmaps for each sector, while enabling agility to address BU-specific goals and market dynamics.
  • Cross-BU Synergies: Introduced knowledge-sharing frameworks, cross-BU collaboration platforms, and standardised digital architectures.
  • International Enablement: Developed global workforce, governance, and technology strategies to tackle international challenges seamlessly.

Outcome:

  • Achieved centralized strategic alignment while preserving business unit autonomy, enabling tailored transformation programs within a unified governance model.
  • Enhanced knowledge management and cross-business collaboration, accelerating the group's ability to innovate and adapt.
  • Delivered agile, data-driven transformation capabilities across domestic and international operations.
  • Embedded a repeatable, scalable transformation framework to future-proof the group’s evolution across industries and regions.
  • Strengthened sustainability, operational excellence, and digital capabilities across the entire enterprise ecosystem.